About Peter Alvarsson | CPTO, Tech Entrepreneur & Investor

Product-driven CPTO who scales consumer platforms: Peter has repeatedly led product and platform transformations at high‑growth consumer tech companies - from CTO at Storytel during international expansion to CPTO/CTO at Doktor.se where he is credited with scaling the digi‑physical service toward ~1M patients and IPO readiness.

Founder and operator with a successful exit: He founded Headweb (a pioneering Nordic VOD service), led it through product and market growth and which was acquired in 2014 -giving him hands‑on founder/operator experience alongside later CTO roles.

Active angel investor and advisor in Nordic consumer and climate tech: Peter invests and sits on boards (Beatly, Greenely, Pacemaker, Volta Greentech) and acts as an LP/advisor to regional funds; he combines operator experience with early‑stage investing and mentoring.

Advisor / mentor / VC partner: Through Multum Ventures he partners with founders on product, platform and org to help scale consumer companies from pre‑seed to Series A and has acted as mentor in regional startup programs.

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