The things I build, why I build them — and where we go from here
I’m Peter Alvarsson — a Swedish tech entrepreneur, builder, and product leader who’s been lucky enough to help create two unicorns and a handful of industry firsts. From the early dot-com days to streaming media and digital health, my career has been driven by one obsession: turning ambitious ideas into scalable, beloved products.
I build because I love solving hard problems in product innovation, digital transformation, and organisational scaling. I work because I love this ride.
What I do
- I lead teams that build platforms serving millions of users.
- I advise startups and scaleups on technology strategy, architecture, and growth.
- I invest time and capital in bold founders who believe software can reshape industries.
Why it all matters
Because today’s businesses aren’t just selling stuff — they’re redefining what service, experience and accessibility mean. From streaming video in Scandinavia to digital healthcare services across Europe, I’ve seen how tech can democratise access, amplify reach, and create impact.
And as we move into AI, multi-tenant SaaS, and cloud-first architectures, I believe we’re still just scratching the surface.
A little of my journey
- In the early 2000s I founded a dot-com startup, building online communities and early email services — the internet was wild then, and I loved it.
- Later I founded and grew Headweb, Scandinavia’s first major streaming video platform — serving 350K+ customers, signing Hollywood studios, launching in multiple countries, and eventually exiting through acquisition.
- I served as CPTO at Storytel, helping it become Europe’s fastest-growing audiobook platform and supporting its IPO journey.
- As CPTO at Doktor.se, I scaled tech and product teams across Europe, built a multi-national platform, and helped modernise digital healthcare for millions.
- Today, through Multum Ventures, I consult, invest, and build — working at the intersection of media, SaaS, healthtech, and AI. I help companies go from “can we build it?” to “we scaled it, we repeated it, we sold it.”
Highlights & Recognition
- Two-time Unicorn CTO — Storytel and Doktor.se
- Named Sweden’s Hottest Web Entrepreneur by Internetworld
- Headweb awarded “Sweden’s Best Entertainment Website” and “Best Film Service” multiple years
- Featured in Dagens Industri, CIO Sweden, and other news and tech media
- Early pioneer of streaming and digital distribution in Europe
These recognitions aren’t trophies on a shelf — they’re reminders that vision, persistence, and great teams still matter more than hype.
What I believe
- Build platforms people love — not just features.
- Scale teams as culture, not just head-count.
- Technology is a lever for service, not an end in itself.
- AI, data, and cloud aren’t buzzwords — they’re tools for the next wave of digital reach.
- And maybe most importantly: when you do something meaningful, the fun follows.
Want to connect? → LinkedIn
Read more about my background on the About page or explore my latest blog insights.