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Peter Alvarsson — Tech Entrepreneur, Product Leader & C-Level Executive

Location: Stockholm, Sweden
LinkedIn: linkedin.com/in/peteralvarsson

🧭 Summary

I’m a technology entrepreneur, CPTO, and product strategist with over 20 years of experience leading and scaling companies in the media, healthtech, and SaaS industries. I specialize in product innovation, organizational scaling, and digital transformation — building high-performing teams and products that reach millions of users.

Key achievements include:

  • Scaling Doktor.se to become Europe’s fastest-growing digital healthcare provider (IPO-ready).
  • Transforming Storytel into a global audiobook leader (IPO on Nasdaq First North).
  • Founding Headweb, Scandinavia’s largest streaming video platform (acquired).

💼 Professional Experience

Multum Ventures

Media/Tech Entrepreneur & Consultant
📍 Stockholm, Sweden — April 2020 – Present

  • Advising startups, scaleups, and investors on technology strategy, architecture, and scalability.
  • Conducting technical due diligence for VC and PE funds.
  • Driving innovation and organizational excellence to help companies achieve market leadership.

Doktor.se

Chief Product & Technology Officer (CPTO)
📍 Stockholm, Sweden — Aug 2017 – Apr 2020

  • Built and led the tech and product teams from scratch (50+ FTEs).
  • Designed and implemented a scalable, multi-national healthcare platform.
  • Oversaw compliance (GDPR, patient law), B2B white-label products, and partner integrations.
  • Helped grow Doktor.se to over 1 million patients and prepared for IPO.

🔗 Read article (Dagens Industri)

The Nordic Web Ventures

Limited Partner
📍 Copenhagen, Denmark — Dec 2018 – Present

Angel investor in pre-seed Nordic startups, supporting founders in early-stage strategy and growth.
🔗 thenordicweb.vc

Beatly

Board Director & Investor
📍 Stockholm, Sweden — Oct 2017 – Present

Advisor and investor in influencer marketing platform enabling brands to manage creator campaigns.
🔗 beatly.com

Garantibil / Carable

Chief Technology Officer (CTO)
📍 Stockholm & USA — Aug 2016 – Mar 2017

  • Transformed organization to launch Carable, a U.S. used car marketplace.
  • Built scalable architecture for rapid market expansion.
  • Led tech and product operations across Sweden and the U.S.

🔗 Article (Breakit)

Greenely

Non-Executive Director & Angel Investor
📍 Stockholm, Sweden — Jun 2016 – 2019

Investor and advisor in smart energy company helping households reduce electricity consumption through data insights.
🔗 greenely.se

Storytel

Chief Technology Officer (CTO)
📍 Stockholm, Sweden — Oct 2014 – Aug 2016

  • Scaled Storytel from 30K to 300K+ subscribers in one year.
  • Launched service in 5 countries and supported IPO on Nasdaq First North.
  • Led tech & product, covering apps, devices (Storytel Reader), content ingestion, and payment systems.
  • Drove M&A integration and organizational transformation.

🔗 CIO Sweden Interview

Headweb

Founder & CEO
📍 Stockholm, Sweden — Apr 2006 – 2014

  • Built Scandinavia’s first major streaming video service, serving 350,000+ customers.
  • Negotiated content deals with Hollywood studios (Warner, Sony, Disney, etc.).
  • Awarded “Best Movie Service” in Sweden 3 years in a row.
  • Led fundraising, product development, and cross-platform launches in 4 countries.
  • Successfully exited via trade sale in 2014.

Campus Hultsfred

Board Member
📍 Sweden — 2010 – 2012

Board member for Higher Vocational Education Program in Web Development.

Sharity

Founder & Advisor
📍 Stockholm, Sweden — Oct 2009 – 2012

Founded Sharity, a social media platform for increasing charitable donations and online fundraising.

Head & Tail

Production Manager & Business Developer
📍 Stockholm, Sweden — Aug 2003 – Apr 2007

  • Managed DVD production for major film studios.
  • Improved production efficiency by 300% through process redesign.
  • Produced 100+ feature film DVD releases.

Meercom

Founder & CEO
📍 Stockholm, Sweden — Jan 1999 – 2001

  • Early dot-com pioneer creating community and email services (Dropmail).
  • Negotiated international domain acquisitions (25,000+ domains).

🎓 Education

KTH Royal Institute of Technology

Bachelor of Science in Engineering — Media Technology
📍 Stockholm, Sweden — 2000 – 2003

  • Specialized in media systems and non-linear broadcasting automation.
  • Degree Project: Automated system for non-linear TV broadcasting.

🏅 Additional Highlights

  • Two-time Unicorn CTO (Doktor.se & Storytel).
  • Named one of Sweden’s Hottest Web Entrepreneurs by Internetworld (2010).
  • Former Elite Sprinter with multiple national medals for Spårvägen Athletics Club.

Explore More

  • Read my full positioning and journey on the homepage.
  • See a focused bio on the about page.